Mlle Pitch Awards - Campaign

Self-promotional campaign, not selected, for the Mlle Pitch Awards competition, aimed at recruiting young creative students. Faced with competition campaigns that often feel too corporate, I chose illustration as a way to break from that mould, better suited to a student audience that identifies less with institutional communication.

The illustrated character uses Mlle Pitch Awards' red/black charter while breaking out of the frame, a direct metaphor for the message: daring to make your mark in the creative industry. The campaign is adapted across several poster formats.