Le Centre LGBTQIA+ - Brand application

As part of my apprenticeship at the Centre LGBTQIA+ Paris Île-de-France, I applied the existing brand identity (created by a freelancer) across the Centre's print and presentation materials: programme posters, flyers, slide templates and the 2025 activity report. I also took photographs to build the Centre's image database.

The challenge wasn't to create an identity, but to make it work across very different formats: from information-dense flyers, to posters featuring a coordinator's portrait, to a multi-page activity report.

The main difficulty was adapting a chart designed for one-off content (Instagram posts, etc.) to dense material like an activity report: statistics, figures, long text. I had to design additional graphic elements while staying true to a palette and set of codes I hadn't defined myself.